The Story So Far...
Nature Travels is owned and managed by Bob and Sofia Carter. Bob is British, Sofia Swedish (from the Stockholm Archipelago). We both lived and worked in Sweden for many years and, after spending 5 years in Switzerland, relocated to the UK and founded Nature Travels in late 2005. We opened our doors on 1st March 2006.
Since then, over 16,000 guests from more than 20 countries have travelled with us!
In the beginning, we focused exclusively on Sweden. We felt strongly that Sweden was very much under-represented as a destination for outdoor activities, not only in winter but also in summer. Travellers were familiar with possibilities such as a city break to Stockholm or stay at the Ice Hotel, but the wonderful opportunities for world-class summer and winter outdoor adventures such as canoeing, kayaking, hiking, ski touring and dog sledding were comparatively little-known.
It is our mission to enable more travellers to discover the beauty, variety and adventure of the destinations we offer while maintaining a strong focus on sustainable practices.
2006: Nature Travels opens, focusing exclusively on outdoor experiences in Sweden.
Sofia on an 8-day expedition across Swedish Lapland by reindeer sled. Photo: Katja Bechtloff.
2011: We add Norway to our portfolio to take advantage of the unique landscape and additional activity possibilities of this stunning country. You can see a video from around this time on the Dorset Business Mentors website where we talk about the Nature Travels journey so far!
Bob taking a break in the spring winter sunshine on a dogsled tour on the King's Trail in Sweden. Photo: Nature Travels.
2015: We expand to include Finland! As with Sweden, Finland is a wonderful destination for canoeing, kayaking and hiking in summer, as well as dog sledding, ski touring and snowshoeing in wintertime.
Bob goes for an evening paddle during Canoe Tours in Bergslagen in the west of Sweden. Photo: Euan Turner.
2019: Building on our 14 years of experience in offering high-quality outdoor adventures with Nature Travels, we add a range of adventure holidays for the growing running community under our new Trail Running category.
Sofia checking out the flora during a sea kayak tour in the Helsinki Archipelago. Photo: Nature Travels.
2020/21: Hmmm...what can we say about the strange and difficult days of 2020? An enormously challenging period, one which decimated the world of travel for far longer than could have ever been imagined and caused unprecedented difficulties both for travel companies and travellers.
But also a time during which we were overwhelmed by the understanding and support of our guests, something for which we will always be very grateful. The flood of good wishes and positive comments we received made such a difference and we cannot thank you all enough.
This difficult period also proved the value of the close and personal cooperations we have built up over the years with all our local partners and the importance of working with people you know and trust, and we are very grateful to our partners in our destination countries for their cooperation in enabling us find to the best solutions and offer the greatest flexibility and best service to our guests.
As a result of the pandemic, Nature Travels is now a little different - to be able to survive and move forward, we had to adapt and make difficult choices. Our team is, at least for the time being, a little smaller than it was. But our commitment to excellent customer service, our in-depth knowledge of and passion for the destinations and activities we offer, those remain. We look forward to the future with optimism and to offering our guests wonderful Nordic adventures for many years to come!
2022: Travel is well and truly back! The UK took rather longer to catch up with the rest of Europe in terms of possibilities to travel abroad, and we're still yet to welcome back guests from certain countries, but the winter 2021/22 season has been fantastic, with many guests travelling once more to enjoy dog sledding, ski touring, snowshoeing and ice skating adventures in Sweden, Norway and Finland. We're looking forward to summer!
The rapid removal of testing requirements and other restrictions has made travel once again easier and more affordable, and there is clearly a real desire to get out there and discover the beauty of the Nordic countries and experience the joy and adventure of outdoor activities. If anything positive can be said to have come of the pandemic, it is many during this time had the opportunity to re-connect with nature and to be reminded what a life-affirming experience it is to spend time in the outdoors.
That's great news - not only for us and for our network of local partners, but for you as travellers. Here's to many adventures in 2022 and beyond!
For more information on Nature Travels, see What Makes Us Special?