The Story So Far...
Nature Travels is owned and managed by Bob and Sofia Carter. Bob is British, Sofia Swedish (from the Stockholm Archipelago). We both lived and worked in Sweden for many years and, after spending 5 years in Switzerland, relocated to the UK and founded Nature Travels in late 2005. We opened our doors on 1st March 2006.
Since then, over 16,000 guests from more than 20 countries have travelled with us!
In the beginning, we focused exclusively on Sweden. We felt strongly that Sweden was very much under-represented as a destination for outdoor activities, not only in winter but also in summer. Travellers were familiar with possibilities such as a city break to Stockholm or stay at the Ice Hotel, but the wonderful opportunities for world-class summer and winter outdoor adventures such as canoeing, kayaking, hiking, ski touring and dog sledding were comparatively little-known.
It is our mission to enable more travellers to discover the beauty, variety and adventure of the destinations we offer while maintaining a strong focus on sustainable practices.
2006: Nature Travels opens, focusing exclusively on outdoor experiences in Sweden.
Sofia on an 8-day expedition across Swedish Lapland by reindeer sled. Photo: Katja Bechtloff.
2011: We add Norway to our portfolio to take advantage of the unique landscape and additional activity possibilities of this stunning country. You can see a video from around this time on the Dorset Business Mentors website where we talk about the Nature Travels journey so far!
Bob taking a break in the spring winter sunshine on a dogsled tour on the King's Trail in Sweden. Photo: Nature Travels.
2015: We expand to include Finland! As with Sweden, Finland is a wonderful destination for canoeing, kayaking and hiking in summer, as well as dog sledding, ski touring and snowshoeing in wintertime.
Bob goes for an evening paddle during Canoe Tours in Bergslagen in the west of Sweden. Photo: Euan Turner.
2019: Building on our 14 years of experience in offering high-quality outdoor adventures with Nature Travels, we add a range of adventure holidays for the growing running community under our new Trail Running category.
Sofia checking out the flora during a sea kayak tour in the Helsinki Archipelago. Photo: Nature Travels.
2020: Hmmm...what can we say about 2020? An enormously challenging period, one which decimated the world of travel and caused unprecedented difficulties both for travel companies and travellers.
But also a time when we have been overwhelmed by the understanding and support of our guests, something for which we will always be very grateful. The flood of good wishes and positive comments we have received have made such a difference and we cannot thank you all enough.
This difficult period has also proven the value of the close and personal cooperations we have built up over the years with all our local partners and the importance of working with people you know and trust, and we are very grateful to our partners in Sweden, Finland and Norway for their cooperation in enabling us find to the best solutions and offer the greatest flexibility for our guests.
As a result of the pandemic, Nature Travels is now a little different - to be able to survive and move forward, we've had to adapt and make difficult choices. Both our team and the range of experiences we offer is, at least for now, smaller than it was. But our commitment to excellent customer service, our in-depth knowledge of and passion for the destinations and activities we offer, those remain. We look forward to the future with optimism and to offering our guests wonderful Nordic adventures for many years to come!
For more information on Nature Travels, see What Makes Us Special?