Ecotourism Holidays in Sweden & Norway


Photo: G. Richardson

Our Basic Philosophy

At Nature Travels we believe strongly in the protection and conservation of the natural world. We also believe that properly managed tourism can bring direct and lasting benefit to both the culture and environment of the area visited.

We work hard to ensure that your trip to Sweden or Norway is as environmentally and culturally sensitive as possible, as well as to make sure that you receive the highest standards of customer service while you are there. For these reasons, all our providers in Sweden and Norway are local, small-scale operations who meet a stringent set of criteria for responsible tourism.

Composting at the Nature Travels office

Photo: Nature Travels

Ecotourism Begins at Home

Closer to home, we are continually trying to reduce our environmental footprint as a company. We use recycled and recyclable materials where possible and aim to keep our use of paper resources to a minimum.


Photo: Nature Travels


Sweden and Norway are large and beautiful countries, and contain many unique areas of outstanding natural beauty. Because we aim to support and protect the environment, biodiversity and wildlife, we donate 1% of our profits each year to environmental and wildlife conservation. In Sweden, this has included projects dedicated to the White-tailed Sea Eagle, Arctic Fox and Wolf. In 2013 and 2014, we chose to support a volunteer organisation local to the Nature Travels office in Dorset - Dorset Wildlife Rescue. For 2015, we are supporting the Marine Conservation Society, a charity working for the protection of marine ecosystems in the UK and worldwide, including habitat protection, turtle conservation programmes and sustainable fisheries management. In May 2015, Bob from the Nature Travels team is taking part in the MCS Sea Kayaking Challenge in the Scilly Isles.

Carbon Offsetting

Photo: Nature Travels

Nature Travels and Climate Change

Climate change is one of the most serious environmental problems we face, but through Nature Travels you have an opportunity to reduce the impact of your trip. Since Sweden and Norway are short-haul destination from the UK, the damage caused by your flight will be less serious than if you chose to holiday in a destination further afield. Of course, all foreign travel has an environmental impact. For this reason, we offer the option to include a small offset in the price of your holiday which is forwarded to Climate Care on your behalf (see here).

Climate Care uses this sum to offset the impact of your trip by investing in climate change mitigation projects such as tree planting and renewable energy research. By choosing to make a contribution you can effectively make your trip "climate neutral" and travel with a much clearer conscience! The offset for travel to Sweden and Norway costs just 4.15 per person.

Our Ecotourism Policy

Definition of Ecotourism by The International Ecotourism Society: "Responsible travel to natural areas that conserves the environment and sustains the well-being of local people."

Tourism is often described as the "world's biggest industry" on the basis of its contribution to global GDP, the number of jobs it generates and the number of clients it serves. The rate at which tourism continues to grow presents both opportunities and threats for the conservation of biodiversity and local culture.

Tourism in key biodiversity areas can be both an opportunity for conservation and a threat to biodiversity. Nature Travels believes that carefully planned and implemented tourism can be a sustainable economic opportunity for local communities as well as a successful conservation strategy. Ecotourism can provide income to local people and, by its reliance on healthy ecosystems, offer a powerful incentive to conserve and protect biodiversity. People who earn their living from ecotourism are more likely to protect their natural resources and support conservation efforts.

Our commitment is to offer experiences that have minimum impact on the local environment, culture and resources. We are also committed to ensuring that local communities benefit from our business. All providers of Nature Travels experiences are small-scale local businesses owned and managed by local people. Our customers contribute directly to the economy of the areas they visit.

Nature Travels is deeply committed to the conservation of our natural world and each year we donate 1% of our pre-tax profits to support conservation work in Sweden. Nature Travels currently supports conservation of wolves in Sweden through the Swedish Predator Society.

Through co-operation with Climate Care, we offer our customers an opportunity to reduce the impact of their trip on climate change by selling offsets. These balance out the carbon dioxide produced by reducing an equivalent quantity of carbon dioxide from the atmosphere, making the holiday effectively "climate neutral".

There is a clear need for all of us working in the travel industry to ensure that the positive aspects of tourism are developed and that negative aspects are reduced or avoided by developing a responsible approach to tourism. In this way, tourism can make a real contribution to the long-term future of a country's wildlife, people, culture and heritage.

Tips for the Eco-tourist

  • Support companies that employ local people and purchase locally-grown foodstuffs.
  • Never touch, chase or harass wildlife.
  • When paying locals for goods or services, make every effort to offer a fair price.
  • Seek out responsible, environmentally-sensitive accommodation providers.
  • Follow all advisories, rules and regulations regarding protected areas, water sources and wildlife habitats.
  • Be sensitive to where, how and when you take photographs.
  • Learn a few words of the local language and use them when meeting people. See About Sweden and About Norway.
  • Be respectful of local people's peace, privacy and land.
  • Take nothing with you and leave nothing but footprints.

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Registered Office: Nature Travels Ltd, 2 Leanne Business Centre, Sandford Lane, Wareham, Dorset BH20 4DY, United Kingdom

Email: | Tel: +44(0)1929 503080 | Nature Travels 2015

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